APPLE FANS:MICROSOFT IS NO LONGER THE ENEMY

As Apple unveiled its iPad Pro, some wondered how the company had become a convert to an object that looks like a tablet and increasingly acts like a computer. Wasn't this Microsoft's idea?Three years after Cook's jab, the Surface Pro 3 is selling strong - strong enough that Microsoft is expected to launch a much-anticipated Surface Pro 4 at a special event on Tuesday.

In the meantime, Apple and Google have started to pay attention. This past September saw both companies introduce tablet-laptop hybrids: the Apple iPad Pro and the Google Pixel C.

Microsoft has posted a new TV commercial for the Surface Pro 4. It takes a big shot at Apple's recent ad that claimed the iPad Pro was a computer, stating the Surface Pro 4 has a powerful Intel processor and can run full Office apps.

The iPad Pro commercial is labeled "What's a computer" and tries to claim the tablet, with its optional keyboard combined with its touchscreen and pen, is somehow different that other PCs.The iPad Pro commercial is labeled "What's a computer" and tries to claim the tablet, with its optional keyboard combined with its touchscreen and pen, is somehow different that other PCs.

Where Apple and Android are going to have to convince developers and customers alike that their tablets can be a serious productivity platform, the Surface line has the advantage of Windows' 30-year history and Microsoft's reputation in the workplace.

But Apple and Google are simply attracting more developers, faster. Eventually they'll catch up.The world is changing, and so is the way we use our computers. Apple, Microsoft, and Google are just trying to stSources:d of the curve.

Sources:
https://www.google.com/amp/www.marketwatch.com/amp/story/guid/6F0BBEDA-9C7B-11E6-A942-2E624397FAB1