WHY MICROSOFT IS EATING UP APPLE MARKET SHARE QUICKER THAN EVERYBODY THOUGHT

Remember when buying a Mac meant that you got cutting-edge technology? Nowadays you're overpaying for old, stale ideas wrapped in "thin and light" aluminum shells.But Microsoft has made the PC interesting, relevant, and fun again. It began with Microsoft showing OEMs what a modern system should look like with the release of the Surface and Surface Pro line, then the Surface Studio. And now we have OEMs jumping on board the "Always Connected PC" bandwagon, which may finally bring cellular access to portables in a meaningful way.

Even Windows 10 S, Microsoft's cut-down, streamlined edition of Windows 10 -- a Windows RT reboot -- is an example of Microsoft thinking out of the box, Sure, it's not everyone's cup of tea, but there's nothing wrong with that.But while Apple's billions aren't tied to the success or failure of the Mac, the desktops and portables are still part of the ecosystem, and having devices that support the iPhone and iPad is still important because it keeps people in the ecosystem.

Windows 10 is on a rapid, free-of-charge update cycle, based around the Windows Insider program designed to ensure that Microsoft focuses on features that users actually want, rather than ones they don't want.

And Windows 10 is aggressively pursuing the sort of influential customer who used to be steadfastly in the Apple camp.
It now has a Linux subsystem built right into it, that for this web app developer at least makes Windows my platform of choice for the first time ever.

 If there are no new Macs, people will start to look elsewhere, and that weakens Apple's grip on users.But if Apple has dropped the ball, and can't keep the Mac offering updated, it seems that Microsoft, along with its army of OEMs, is ready to fill the void.

sources:
http://www.businessinsider.com/microsoft-windows-is-beating-apple-2017-3